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1. TUGUEGARAO CITY IS TRANSFORMING STANDARDS IN INFRASTRUCTURE TO CONCRETIZE ITS GEOGRAPHICAL ACCESSIBILITY TO NEARBY PROVINCES IN THE NORTH BEING THE GATEWAY TO THE ILOCANDIA AND THE CORDILLERAS

The city’s strategic location is perfect for business ventures and opportunities. It hails to be the GATEWAY to the Ilocandia and the Cordilleras for which the Local Government makes emphasis among its programs the maintenance, upgrading and development of infrastructures. Major roads and highways are periodically assessed which resulted to more road widening, road networks and other road improvement projects over the years. To date, all main streets, highways, barangay roads and other thoroughfares are well kept and managed to the comforts of our commuters. Moreover, brighter street lights have been installed assuring the public of a safe community. 

Just like any other highly urbanized community, traffic is one area which proves to be a challenge. However, the Local Government through its City Traffic Management Group (TCMG) has devised traffic schemes to address traffic congestion of the City. Measures such as personally manning the busiest streets by deputized traffic enforcers and installation of traffic signages in congested areas are some ways that have been implemented to ease congestion especially on major streets and intersections. In cases where constructions are on the way along streets especially during maintenance and upkeep periods, the city makes sure of re-routing plans. 

Another area which the City Government works on is the drainage system, dredging of waterways, canals and other public works that answer flooding problems especially during heavy downpours. The drainage systems are being updated and made sure to accommodate the demands of the City’s growing population. Topographically, Tuguegarao City has waterways trudging to the Pinacanuan river and the Cagayan River. However, during surges or swelling of these rivers due to persistent rains, ample river control systems were constructed for safety measures. 

Standards in infrastructure are set through partnership and coordination with various national agencies especially on construction activities to assure that materials, designs and implementations are not sub-standard. The City Engineering Office on the other hand, strictly adhere to governing laws and these are applied in full force to sustain orderliness in urban development. They have implemented systematic procedures in the application of building permits that delivers fast and reliable service without compromising the quality of work.

A community’s physical development is a gauge of its economic capabilities. Tuguegarao City is obviously becoming a highly urbanized community as evidenced by its physical attributes. However, development comes with great responsibility. Hence, the Local Government of the City of Tuguegarao continues to achieve not only a BOOMING, but RESPONSIBLE community. 

2. UNIFYING FAMILIES AND COMMUNITIES ACCENTUATING TUGUEGARAO AS A CHARACTER CITY

The basic unit of a society is the FAMILY. Hence, a happy family results to a happy community. This popular mantra is the most basic yet the most logical philosophy that puts us all in a very positive disposition. Tuguegarao City strongly adheres to this way of life. 

The Local Government had always put, foremost in its agenda, programs that inculcate values for a healthy and empowered family. This is because it realizes that the main purpose of governance is rooted on being able to provide basic services to its constituents. The lifeline therefore of governance is the FAMILY. 

Tuguegareños are innately a close knitted community. Family comes first and that it is not surprising that even physical abodes are held up to the nth consanguinity. There are a number of civic organizations that have programs and projects geared towards unifying families. Schools and academic communities as expected, closely involve the families in their operations such as putting up of tangible projects that will benefit the children. The Parent-Teacher Association of each school are recognized by the Local Government as both work hand in hand to realize worthwhile endeavours all for the benefit of the children and students of city. 

In 2002, Tuguegarao had been a Hall Famer as a Child-Friendly Municipality/City as deemed by the Department of Interior and Local Government. Tuguegarao City had been humbled with such award, inspiring the LGU to come up with programs focused to making its school children as well rounded individuals.

Aside from these, the Senior Citizens Act is fully implemented in all establishments. Full accord is given to them and is being supported likewise by the Local Government. The Senior Citizen Association of the City is as active as the youth organizations. They are always being given priority and that programs are being instigated all for their welfare. 

The Local Government also makes sure of the active participation of the youth and women sector in all governance. They are being consulted and heard especially on programs that directly concern them. Such moves make the city sensitive to the needs of the various sectors of the society.

Meanwhile as a gender-sensitive community, Tuguegarao City also recognizes the LGBT community as a strong sector that contributes to the total package of the city. The city acknowledges their efforts and contributions in nation building. They are likewise being consulted and represented during participatory planning for programs and projects.

The main attraction lies on the city’s recent passage of an Ordinance adopting the Character City Program Declaring Tuguegarao City as a City of Character. This program, highlights the need to promote and stimulate good character among the residents of the City. The program, having been designed uniquely from what the other cities are practicing, has been the guiding tool used to propel the projects of the Local Government. 

Above all programs geared towards unifying families and the community, Tuguegarao City is a HOME to all, a HOME for YOU and ME.

3. GEARING TOWARDS PEACE AND ORDER THROUGH FIRMER SECURITY MEASURES SAFEGUARDING THE COMMUNITY

Peace and Order is a concern primary of an economically-booming community. Being a gateway to key municipalities, cities and towns and considering its recent boost in terms of opportunities, Tuguegarao has grown to cradle transients from nearby areas. Its population has slightly increased over the past years, thus firmer security measures have been employed. 

The Local Government of the City has executed various security measures such as an increase in police visibility which gives comfort to the people. With this, there has been a reduction of crimes in the city. 

Police Assistance Hubs are set up on streets. Foot and beat patrol activities are conducted in crime prone areas. Checkpoints are also implemented especially in the entry and exit points of the city. The City has an established “Public and Safety Unit” and an institutionalized Peace and Order Council which are all geared at making security plans and measures. Moreover, Barangay Tanods have been deputized to scour suspicious elements and to make sure barangays are well-guarded. The city government also fully supported the creation of the Barangay Peacekeeping Action Team.

Alongside with these the security strategies and plans, the local government, together with national agencies (like Philippine National Police and the Bureau of Fire Protection) has come up with security designs to ensure a safe community. Upgrading of facilities and equipments is considerably among the top priority in the budget appropriations to makeTuguegarao safe and free.

Indeed, Tuguegarao City has fully geared its security measures. However, the real attainment of peace and serenity lies on the people themselves. Tuguegaraoeños are innately peace-loving people. They welcome and embrace visitors like their own family and always exert effort to be friendly to non-locals. Tuguegaraoeños harbor PEACE as PEACE harbors the entire community.

Tuguegarao City is truly a HOME that is safe for you and me.

4. UTILIZING ACCESSIBLE BASIC SERVICES FOR SWIFT AND EFFICIENT SOCIAL AND BUSINESS TRANSACTIONS

The gauge of effective governance is the swift rendering of basic services. As such, the Local Government of Tuguegarao sees to it that all measures are taken to assure that  its constituents have access to fast and reliable social and business transactions. Various steps have been taken to stimulate faster processing of documents, permits and the like. 

The Business Permits and Licensing Office has recently devised a “One-stop-shop” for easier and more comfortable access of clients to the different local agencies in processing their application and renewal of business permits. Signages on the various steps on how to process documents are seen in the facade of each office. Liaison officers are assigned to entertain and help clients in their transactions. Front line officers are friendly and very eager to serve everyone. 

As mandated by law, the LGU of Tuguegarao strictly adheres to the “No Noon Break Policy” which allots more time for people to transact business. Courtesy lanes for Senior Citizens, PWD’s (Persons with Disabilities) and Pregrant Women are also visible. 

The administration has also conceptualized a “Barangay People’s Day” every Friday wherein the LGU goes to certain barangays and sets up business transaction lanes for local folks. The concept aims to bring the government closer to the people. It is an efficient project which manifests that LGU-Tuguegarao gives utmost priority to the people..

Projects and programs for the marginalized members of the society is a basic program of any government unit for that matter. The City Social Welfare and Development Office are always up on its toes in providing a more personal and holistic approach in protecting the well being of the disadvantaged and vulnerable sectors of the society. Medical and burial assistance are given to those in need. Day Care Workers and ALS Instructional Managers are given additional allowances. The Office of the Person and Disability Affair was also institutionalized to give  opportunities and benefits to PWD’s. 

The Local Government of Tuguegarao is indeed focused on true governance as it assures a friendly, efficient and effective service to people.

5. ENSURING QUALITY EDUCATION TO BUILD A GLOBALLY-COMPETITIVE HUMAN RESOURCE

As the center of education in Region 2, Tuguegarao City boasts of its excellent academic track. It has a total of 5 Universities, 7 Colleges, 14 Secondary Schools, 43 Elementary Schools, and 50 Primary Schools. The abundance of quality schools is the main reason why transients from nearby municipalities flock the city to earn quality education.

Among the goals of the City Government of Tuguegarao is its quest in empowering the youth. Support in education also becomes a priority in the Annual Budget. Aside from the usual scholarship programs and additional allowances given to Day Care Workers and City Teachers, the LGU makes sure of promoting activities and programs that are geared to harnessing the skills and talents of the youth.   Year in and out, during the City’s Fiesta Celebration and Charter Day Celebration, the LGU would conceptualize competitions for the students. Academic contests and cultural contests are usually among the highligt of these celebrations.

The various accomplishments of the different schools, colleges and universities in board exams, competitions, national evaluations and the like is a pride of the city. Tuguegarao City is a home to top-notchers and champions in different academic fields. Roster of placers in Board Examinations have been countless which makes the city a beacon of knowledge and opportunities. Students in all levels are given optimum academic opportunities and they are reared to become well-rounded individuals who will soon lead the society. Tuguegarao City have been relentlessly awarded as “Child Friendly” even during its time as a Municipality. 

Tuguegarao City is at its helm as the beacon of LEARNING and providing QUALITY EDUCATION becomes its greatest and humbling trademark.

6. GENERATING OPPORTUNITIES TO ASSURE ITS SOCIAL, EDUCATIONAL AND ECONOMIC GROWTH AND MAINTAIN THE CITY’S POSITION AS THE PRIMORDIAL BUSINESS CENTER OF THE REGION

As an economically-growing community, opportunities abound the city in all aspects. Trade and commerce are growing with the continuing and increasing number of transients, prospects in business. Its strategic location makes it the Grand Central or the Major Docking area of people, businesses and industries in North Luzon. 

Tuguegarao City is identified as the primordial business center of the Region, hence potentials on various businesses are most likely to flourish. It offers an interesting rate of possibilities and chances for people to expand their horizons particularly in the areas of commerce, trade, livelihood and education. Agriculture still holds the biggest percentage as its main source of livelihood. Thus, on agricultural activities are priorities of the government. Livelihood projects are in abundance with the support of different organizations, both government and private. This makes Tuguegarao City an opportunity for barangay people and small-scale entrepreneurs.

The city also stands as a backbone support to the Cagayan Economic Zone Authority since its primary resources are taken and is still instituted in it.

7. ADDRESSING ENVIRONMENTAL CONCERNS THROUGH MAINSTREAMING CLIMATE CHANGE RESILIENCY INTO THE CITY’S DEVELOPMENT PLANS

The most concerning issue the world faces today is Climate Change – a catastrophic phenomenon which hinders progress and development. As technology made our lives more comfortable, it has also contributed to the destruction of  Mother Earth. The destruction of resources all over the world has become a global concern which prompted international organizations to identify CLIMATE CHANGE as a challenge. The call to address the issue is issued to all governments and nations to address the issue. 

Tuguegarao City is not spared from this phenomenon. It has acknowledged the need to preserve the environment. It started by climate change and community resiliency in the city’s development plans. It makes sure that in the course of upscaling facilities and developing the communities, the need to preserve the natural resources are all considered. The people are educated on the effects of climate change through various information drive. The community are made aware of the effects of climate change and are educated on the appalling day-to-day practices that may add to the destruction of nature.

The Disaster Risk Reduction and Management Council of the City do not solely function as a front liner during calamities and disasters. Its main advocacy is to create plans, strategies and initiate programs that can address the effects of climate change and to strengthen the resiliency of the local folks.

8. REVITALIZING THE ACTIVE PARTICIPATION OF THE CIVIL SOCIETY TO ASSURE TRANSPARENCY AND ACCOUNTABILITY IN GOVERNANCE

The community plays an active part in the attainment of the goals, projects and visions of the Local Government. The people’s voices are always given immediate preference by the city government. The city government customarily consults the civil society in the implementation of ordinances, projects and programs to achieve well-crafted, well-planned and well-executed endeavors with the consent of the direct recipients of such. 

Various civic organizations are well-recognized by the city government. They are given opportunities to express their thoughts and ideas during plenary discussions and consultations. Moreover, representatives from the civil society are also given seats in councils such as the City Development Council, City Peace and Order Council, Local School Board, Local Health Board, City Disaster Risk Reduction Management Council, Task Force on Climate Change Adaptation, Local Scholarship Committee, People’s Law Enforcement Board, Bids and Awards Committee, City Nutrition Council, PESO, OSCA, BHW, BNS, Day Care Workers.

The City Government is aggressive in pursuing TRANSPARENCY and ACCOUNTABILITY as it pushes to its goals to become a government of the people. It is anchored by the belief that the government is for the people and by the people.

The city government of Tuguegarao believes that civic, non-government, religious and peoples organizations are partners in the achievement of the local government’s goals.

9. ADVANCING AGRICULTURAL TECHNOLOGY FOR LIVELIHOOD MARKETABILITY AND SUSTAINABILITY

Agriculture is still the major means of livelihood in the city. As such, the City Govenrment sustains and supports the Agriculture and Fisheries Modernization Program to increase the productivity of farmers and fisher folks to ensure food security and fight or alienate poverty reduction.

The programs on agriculture are made possible through the support of various institutions and offices that offer financial and technical support to the city. The administration, on the other hand, are that committed in providing necessary equipment and technology to the farmers and fishermen for a bountiful yield. Aside from granting equipment to identified barangays, the city government continuously offers seminars and trainings to update its farmer and fishermen folks of the latest technologies in agriculture. The city government also promotes agricultural practices that seek to mitigate the effects of climate change.

Tuguegearao City is foremost an agricultural community where tilling the land provides for livelihood and abundance for families. 

10. OPTIMIZING LOCAL TOURISM AND CULTURAL HERITAGE TO PRESERVE THE YBANAG IDENTITY AND TO PROMOTE LOCAL AND INDIGENOUS PRODUCTS

Culture and tourism are important aspects in the progress of a community. A culturally-rich community reflects a vibrant and promising community. 

Tuguegarao City, as the Premier Ibanag City of the North, has preserved its distinct culture, customs and traditions. The culture of the city is intact despite the merging of cultures as a result of migration. While has been a melting pot of other cultures its distinct Ibanag culture and traditions are still strongly vident in the everyday life of its people.

Various programs are created to showcase and to inculcate to its people their rich beginnings, their traditions and culture. The colorful history of the city is portrayed during its city fiesta through various activities. Competitions are conducted. Dance and music presentations are among the highlights of the festivities to promote the rich Ybanag culture. A way for its people to discover their God given talents and to initiate of passing on the cultures and traditions of the locality to future generations.

The Tuguegarao City Government sustains a scholarship program for students inclined in culture and the arts. It provides the recipients not only of matriculation fees but also allowances on the basis of their talents and skills. These scholars are tapped during cultural presentations. They are molded to influence younger generations in reliving and appreciating Ibanag Culture.

Tuguegaraoeños also offer an array of food delicacies and indigenous products to the delight of visitors and guests. This is a manifestation of the city’s rich culinary culture.

However,  main tourism attraction of Tuguegarao are not edifices or structures but the Ibanag folks are known to be friendly and accommodating. They have good values that have formed part of their unique traditions.

11. CREATING WAYS AND MEANS TO FACILITATE TRANSPORTATION, COMMUNICATION AND OTHER TRADE AND COMMERCIAL REQUIREMENTS FOR SMOOTH BUSINESS TRANSACTIONS

Being the gateway to the Ilocandia and the Cordilleras, Tuguegarao City has abundant transportation. Transportation and communication do not pose as a problem to the thousands of commuters, traders, businessmen, visitors and guests who visit the city daily. Major highways and even barangay streets are paved. There is easy access to communication networks such as mobile and internet communication.

Fiber optics has been introduced in the city, hence internet is quick and reliable. BPO industries are aiming to put up businesses in the city because of this. 

The government also creates programs and projects that aim to update technologies in communication. Infrastructure projects such as road widening projects, drainage systems, farm-to-market roads are part of the priorities of the administration for the comfort and convenience of its residents, visitors and guests.

12. INSPIRING A SPIRITUAL ENVIRONMENT THAT INSTILLS DEVOUT, MORAL AND RESPECTABLE ACTIONS AMONG THE PEOPLE

Spirituality is an evident value present in the lives of the Ibanags. The community have been raised, cultured and instilled with spiritual devotion and that majority of the people are devotees and believers of Jesus Christ. A strong link of devotional institutions and religious organizations can be felt in the community as these entities are very active and progressive in sharing their insights, their teachings and their programs to the community. Religion plays to be very influential in the formation of a person’s growth socially, spiritually and emotionally. It somehow dictates the holistic persona of an individual and such is very present in the lives of each Tuguegaraoeños  which makes them socially adjusted, spiritually-whole and emotionally-balanced.

The city government likewise has launched the Character City Program which instills core values to be emulated by institutions, agencies, schools and the entire community. 

While the state and the church are two separate entities, both has a great influence in shaping the total spiritual environment of the city. Both has imbued a sense of respect and successfully worked hand in hand in promoting divinity among its people.

13. TRANSCENDING HEALTH CARE AND WELLNESS PROGRAMS FOR A HOLISTIC COMMUNITY

The City Government of Tuguegarao has a comprehensive health care program for the community. Preventive health care services are implemented through the City Health Office which are cascaded to the barangays for implementation. It has a Local Health Board that takes charge of overseeing the needs of the City in terms of its Health Care Services to the community.

Aside from the tangible infrastracture and services such as access to hospitals, birthing centers, provisions for medicines, it also includes advocacies and campaigns that rally on health issues and concerns.

The City Government likewise, works with related agencies in the implementation of practices, bulletins and other advocacies and campaigns that aims at making the city healthy.

14. YIELDING NEW INVESTMENT AND ENTREPRENEURIAL OPPORTUNITIES TO BOOST ECONOMIC GROWTH

The end goal of any community is to usher in development and progress. Tuguegearao City, on its helm of growing to be a tiger City in the North works double time in putting up and establishing opportunities through its resources, ingenuity as a people and inventiveness of its community as a whole.

The city government’s existence lies on its capability in providing all channels for opportunities, not only in commerce and business but in providing quality life to its people.

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