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Bannering the theme “Building Character for a Stronger Community”, the Local Government pushed for an approval of an Ordinance adopting the Character City Program and declaring Tuguegarao as a “Character City” making it one among the only five cities in the country to be hailed as a Character City.

The determination to adopt such program was fueled by the realization that if projects such as traffic management, agricultural enterprise and solid waste management are implemented out of perfunctory reasons and without any supporting program to emphasize to its cause, they are more likely to become ineffective and a waste of government funds. Hence, the strong and humble move to adopt and implement such strategy.  

The program envisions a city in which elected officials, community leaders and citizens recognize the importance of good character. Everyone works together to ensure that families are strong, homes and streets are safe, education is effective, business is productive, neighbors care about one another, and citizens are free to make wise choices for their lives and families.

The main strategy of the program is to highlight a quality per month such as initiative, diligence, orderliness, respect, honesty, punctuality and so on. Character enhancement and training workshops are conducted in all sectors in partnership with the different stakeholders. Multi-media promotions were carried out for public awareness and massive dissemination of the program. Awards and recognitions are also bound to be given to individuals who exemplify the character traits worth emulating.

The decision to implement the Character First Program in the city to its fullest capacity bolsters the quest of altering and modifying the attitudes, mindsets and consequently character traits in order to completely meet the objectives of the local government policies.

The Character City Program proves that the entire community of Tuguegarao is vigilant and strong-willed to emancipate itself from the bondage of mediocrity and traditional politics. It shows that Tuguegareños are blooming in a resilient community – fresh and ready to toil and face the challenges of the changing times.

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